who is sew sofia?

About me

Hello! I'm Louise Ambrosi, founder, bag maker and pattern designer at Sew Sofia.

When I'm not sewing, I'm probably swimming, out for a walk or cheeky coffee, or spending time with my family.

Pictured here with a personal favourite bag, this is my tester version of the Rossatron handbag for Sincerely Jen Patterns in 2022.

one of my first bags

it started with a bunny bag

My inspiration for Sew Sofia hit after making a simple bunny kit bag for my daughter Sofia for school back in September 2011. I loved the process so much that I made a whole bunch of cute bags and took them to my first market that December. I remember not selling much at the event, but I learned a lot from the experience and wanted to discover even more items that I could sew for my family, friends and to sell!

serena saddle bag pattern

thirteen years on

Thirteen years on, my work has come a long way! I continue to make bags and accessories which I sell online, at local markets and with a couple of stockists. I also enjoy pattern testing for other bag designers which you can read up about over on my blog, and in more recent years I have developed a few bag patterns of my own. Pictured here, my Serena Saddle Bag pattern.

my own sewing patterns

follow my journey

I consider myself a resourceful bag maker, taking care not to throw away any fabric scraps that could be turned into something useful. I also make a point of using high quality and eco-conscious fabric choices to bring creations that you'll love, made with care and sewn to last!

Discover my bag making journey over on my Blog. And I'd love you to stay in touch by subscribing to my mailing list or following me on social media!